TIRANA BANK
THE FUTURE BRAND
The rebranding of Tirana Bank by Ogilvy Albania navigated the transition following the acquisition by the Balfin Group, aiming to merge its legacy with a new vision. The centerpiece of this strategy was the creation of a new logo, ingeniously blending elements of the Balfin and Piraeus Groups’ logos within Tirana Bank’s traditional color palette. This visual symbol served not only as a marker of the bank’s heritage and its future direction but also as a crucial element in unifying the brand’s identity across various platforms.
The campaign’s objectives were to harmonize the bank’s storied past with its innovative future, enhance brand recognition, and appeal to a diverse customer base. Through a comprehensive marketing campaign and stakeholder engagement initiatives, the rebranding effort sought to communicate this new identity internally and externally.
The outcomes of the campaign were significant, achieving enhanced brand perception, strong customer retention and growth, and increased engagement among employees and customers. This success story illustrates the power of thoughtful branding in navigating corporate transitions, setting a benchmark for combining tradition with innovation in a cohesive brand strategy.