TOPTANI IS CHANGING
5 years in the life of the Toptani Shopping Center the most emblematic building shopping center / Mall of Tirana Center and things ha e changed a lot during these years!
Retail and the overall market changed and the need for a push forward was felt……
And we moved strategically with a repositioning of Toptani Shopping Center to its core strategic leadership position utilizing its actual position !
At the Heart of the City!
And with the Heart ,our heart and our audience heart connecting …
At the Center of All!
A new Logo placing the heart at the center!
A full 360 Campaign In TV ,OOH Digital activations connecting with physical experiential marketing …a great calendar of events that finished with a big concert at the center of Tirana .
More than 30K people “connecting”physically with our celebrations and more than 2million impressions delivering the impressive message all over Albania!