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### Telekom Albania’s Rebranding Journey: A Tale of Creative Mastery and Grand Revelations

**Prelude to Transformation**

In the bustling markets and serene landscapes of Albania, whispers of change began to stir with a teaser TV campaign by Ogilvy. “Something’s coming,” the screens hinted, sparking curiosity and anticipation across the nation. This wasn’t just any announcement; it was the herald of a new era for Albania’s beloved telecom provider, AMC, as it prepared to embrace its new identity as Telekom Albania.

**The Creative Crescendo: Connecting with Europe**

The campaign, titled “Connecting with Europe,” was ingeniously rolled out in phases. It started with enigmatic teasers that captured the nation’s imagination, followed by a grand reveal that resonated with the promise of bridging Albania with the vast expanse of Europe.

**A PR Spectacle Unfolds**

The narrative took a grandiose turn with widespread PR coverage, marking a historic moment in Telekom Albania’s journey. The presence of the Prime Minister at the campaign’s unveiling underscored its national significance, symbolizing not just a corporate rebranding, but a leap towards greater connectivity and integration with Europe.

**The Royal Stage: King’s Palace Event**

The main corporate event at the prestigious King’s Palace served as the crowning moment of the campaign. It was here that the new identity of Telekom Albania was celebrated with pomp and grandeur, attended by the who’s who of the business world and dignitaries, all under the watchful eyes of history and heritage.

**A Monumental Display: Mother Teresa Square**

In a striking display of creativity and ambition, Ogilvy orchestrated a one-month ambient media showcase at Mother Teresa Square. European monuments, symbolizing the countries connected by T-Mobile’s vast network, were erected. These structures were not mere static displays; they were vibrant symbols of Telekom Albania’s promise to be the bridge “Connecting with Europe.” The square transformed into a visual testament to Albania’s leap into a future of unparalleled connectivity.


The “Connecting with Europe” campaign was more than a marketing strategy; it was a journey that captured hearts and imaginations across Albania. Through a blend of creative foresight by Ogilvy and strategic execution, Telekom Albania’s rebranding became a national event, uniting people with the dream of a connected future. This campaign didn’t just introduce a new brand; it signified Albania’s readiness to step onto the European stage, connected and empowered.




Ogilvy Albania