REPAT GYM , a new PLACE TO FEEL WELL
Ogilvy Albania orchestrated the launch of Repeat Gym at the Deligjorgi Residency, seamlessly integrating a digital campaign to amplify the event’s reach and act as a call to action. The campaign, deployed across social media platforms, invited the community to join the celebration of fitness and wellness, effectively driving interest and engagement. Guests from TV, the beauty industry, and the business world gathered for an evening filled with drinks, dancing, and memorable photo opportunities, all curated to underscore Repeat Gym’s dedication to improving life quality through fitness. The event, deliberately designed without interactive activations, focused on fostering networking and enjoyment, highlighting the gym’s vibrant atmosphere.
In addition to the digital campaign, a strategic PR effort ensured the event received significant coverage, with major TV media and news outlets featuring the launch, thus magnifying its impact. This orchestrated media presence not only highlighted the event’s success but also cemented Repeat Gym’s position in the market as a promising new player in the wellness industry. The combination of the digital campaign and robust PR strategy resulted in a surge of interest in Repeat Gym, showcasing Ogilvy Albania’s comprehensive approach to launching the gym into the public eye.
A NEW city IWELNESS LOCATION AWAITS FOR YOU!