To boost voter turnout in Albania, the Central Election Commission (KQZ), partnered with Ogilvy to launch the “Vote for You” campaign. The multi-pronged approach included widespread outdoor advertising, educational initiatives explaining the new electronic voting system, and an emotional appeal featuring actor Nik Xhelilaj returning to Albania to vote. Deemed the most effective communication campaign ever by KQZ commissioner Mr. Celbashi, “Vote for You” significantly increased voter participation, particularly among younger voters, demonstrating the power of strategic communication in strengthening democracy.