Iute Credit -in JUST A MATTER OF MINUTES
Time is the only thing we do not have in abundance!
And winning against it is by doing as much as possible in its frictions.
From the other side money is hard to get!
But not in Iute Credit!
This was our main strategic direction to present the value and delivery in terms of getting what you want …and starting with the money to make it happen in just 7 minutes!
The work develops around situations that are made true in just a friction of time…decisions, happenings and experiences …life happens in a friction of time and it is supported by Iute Credit that can fuel them ,enable them , empower them.
A TV Story on national TV reached more than 1million viewers for more than 4 times and being supported with digital and OOH above the line communications. As well at the point where the 7 minutes take place ,the POS the story was presented in a diversified and engaging way.