BE HAPPY BE REWARDED
Loyalty and rewards, a very powerful and overlooked approach into delivering value is what Happy Card is introducing in our growing fast and dynamic market.
It was requiring though a push forward ,from the analog to the digital world of ours and a full brand relaunch to support the taken great steps moving to the “mobile” dynamic world.
Ogilvy was there to introduce the…Happian!
The Happy character that delivers value in its experience…transaction. Bringing gifts, coupons and connecting with other brands .
We supported developing all the new digital worlds of Happy with the website and integrating solutions towards upgrading the Happy App .
A modest though quite effective ATL& BTL campaign roll out including TV communications , digital ,OOH and radio to support our widespread National covering messaging was planned and executed.
The results…Happy reaches more than 500K subscribers and keeps being rewarded by rewarding!