Since 2000, Telekom set the standard for international music marketing with the innovative Electronic Beats platform. Telekom Electronic Beats’ persistent creativity and cutting edge content perfectly embodies Millennials’ enthusiasm. Thrilled by the idea,  Telekom Albania brought Electronic Beats for addressing Millennials, the best part of the audience.

In 2016 we organized the first Street Party, a unique event in the streets of Tirana that hosted the best talents of Albanian music industry side by side with international artists.

As expected, youngsters embraced the initiative as something fresh and different.

Following the huge success of Street Party 2016, the following years we launched two campaigns with Street Party as a key element of our strategy. Our purpose was to create a music and lifestyle movement: Electronic Beats Movement.