NEWBORN

CHALLENGE

Stage an event for the biggest day in Kosovo’s history, The Declaration of Independence.
At the same time avoid any instance that would uproar the crowd and yet provide a joyful manifestation. We were given 10 days to complete the project.

SOLUTION

We identified the event with a symbol that would be part of this day and the people that gathered around it.
We created a 3D interactive sculpture NEWBORN that would become the media. People used it as a tool to express all their emotions via black permanent markers, which we provided during the event.

NEWBORN AWARDS

• Cannes Gold Lion
• Silver Clio Miami USA
• Grand Prix Golden Drum Port Oroz, Slovenia
• Silver Euro best Stockholm Sweden
• Finalist London International Awards London UK