A World Full Of Colours

How it feels to be part of the biggest canvas of colourful people ever existed in Albania!
How it feels to colour the most historic square in Albania with the colours of life!
How is it like Magenta to be as vivid and dominant next to red , Blue and Yellow?
Telekom brought all colours in harmony making possible a First ever event at the main square of Albania.

A fully integrated media campaign starting with an intense TV “Call to party” campaign , a series of engaging digital to physical activations exploiting in full owned social media and at end on the ground engaging activations, installations and branding succeeded to bring more than 6000 dancing and celebrating life Albanians in a diverse nonstop party for more than 12 hours with the performance of worldwide famous singers , Djs and bands .

COLOUR DAY FESTIVAL 2018

COLOUR DAY FESTIVAL 2019