Overview
You are a crucial part of BEAT, working closely with the Creative, Business, Strategy and Delivery teams.
You are a social media native, with an insatiable appetite for understanding the constantly evolving landscape and its corresponding native customer behaviors.
You are a pop-culture junkie who’s curious about everything — you have your finger on the pulse of the internet and always keen to know what people are talking about, whether its fashion, music, trends, technology, emerging platforms, social concerns, even before it starts trending.
You are a born dot-connector, who relishes the opportunity to collaborate with content, marketing, PR, creative and product teams to create engaging content that’s a conversation starter. In short, you live and breathe social media, both, as a creator and a consumer.
Accountabilities:
Partnering with other creators/team members and work closely with the Creative, Business and Strategy Lead to get to the right briefs that deliver remarkable and innovative ideas across social platforms.
Engage in near and long-term creative strategies for Instagram.
Conceive, create, and launch new content ideas for owned platforms, but mainly for Instagram.
Create assets for regular posts. Contribute to the development of a content/editorial calendar to support brand, marketing and business goals.
Adhere to and evolve best-practice techniques and standards (image specs, engagement and deployment strategies) for each platform and asset type
Deploy work across social platforms, as needed
Translate sometimes one-way brand work into video/motion and graphic social content concepts that spark conversations and work collaboratively with video animator/editors to execute
Prep/run simple shoots, liaise with directors/photographers and manage shoot process from concept through to execution in collaboration with a Producer
Leverage social media learnings and performance data to pivot and optimize posting and content strategies
Focus on continual improvement and optimization of creative product and processes to ensure best quality outcomes and efficiency
Core Duties:
Creative excellence is essential. Plus, you must have dedication, persistence, and passion for the speed and evolution of social media. Your knowledge of the platforms should be deep enough that you know how to push them to their limits.
Solid understanding of Albanian social landscape, audience, culture, trends, etc.
Excellent in Art Direction, aesthetics.
They should be a great problem-solver and flexible to adapt to the ever-evolving climate of social media.
Have been working in a similar position for at least 3 years, be hands on, and be able to work autonomously as well as part of a team, in a faced paced atmosphere.
Must embrace design/ creative innovation in the social space
Experience designing for static & moving contents.
Great communication skills, written & verbal, when it comes to directing or presenting design concepts.