Digicom Case Study

Refreshed Identity of the “Planet Fiber”

Client: Digicom Albania

Services: Brand Identity, Marketing Materials, Advertising and Commercial Production

Refreshed Brand and Launching of new packages of Digicom

Our Challenge: To communicate a futuristic experience that brings the world, real and virtual, right to your home with Digicom. This is not just fast internet, it’s the power that shakes the quietness of your day with limitless possibilities. We want to tell the direct benefits we get in our everyday life from Digicom and go beyond our basic expectations.  The challenge is to tell a story with many messages (100% Fiber Optic, fast download and upload, Nokia Modems and intelligent Wi-fi) in a simple and original way so that the information is not too overwhelming.  Our characters are the ones who have something to say. The ones who actively experience fast internet because they can appreciate it. 


New Year Campaign: We give an approach that considers Digicom as a gift to everyone. Based on the season where people share love and gifts with each other, we bring Digicom as a gift. It enhances connectivity, togetherness and it represents the sharing of love. In the season of holidays where the main message is about love, we want to bring Digicom to a family home that is getting ready to celebrate.  With its fiber optic it makes it easier to share all the love. Its smart and it fills the home. The power of Fiber Optic is there, even though we cannot see it… just like MAGIC.


Online Subscription Campaign: We need fast and easy solutions, that can help us manage our life better… Experience internet to the fullest! The power of Real-Fiber!


Making brands matter in turbulent times: How to steer brands through a crisis. Beyond COVID-19

The past weeks have been filled with extraordinary challenges. But what we know for sure is that the crisis will eventually pass. Ogilvy has been working with its clients on the short term challenges but also reviewing potential learnings from past events such as SARS to explore how some brands found ways to rebound stronger, how new business models were shaped during crisis and how bold moves and timely investment enabled winning brands to gain disproportionate share. We believe, and history supports this, that agile and competitively-minded brands that get it right in the tough times, can capture competitive share and be best-placed to capitalise on the eventual rebound and beyond.