Have you ever dreamt of turning a watermelon patch into a golf course? That’s the audacious spirit Ogilvy tapped into for Tirana Bank’s Small Business Loan campaign, celebrating Albanian entrepreneurs – dreamers who see opportunity where others see…watermelons. We captured this spirit with a humorous visual of a watermelon field transforming into a pristine golf course. Our campaign encouraged entrepreneurs to “Dream big. Dream diversified. Hit the ball to success!” A quirky TV spot, targeted digital ads with practical advice and a touch of humor, and bold print/out-of-home visuals reinforced Tirana Bank as their partner in growth. The result? A surge in loan applications and increased brand awareness solidified Tirana Bank’s position as a champion for small business success. #DreamBig #TiranaBank #SmallBusinessLoans #Ogilvy #WatermelonsToFairways