Every parent cherishes those first words, those early milestones. But what happens when “Ore Mama” turns into “Ore Mama, please let me be!” Tirana Bank, recognizing the bittersweet reality of children growing up and get quite grown in our case (and outgrowing the family home), partnered with Ogilvy to create a relatable and humorous campaign for their Home Loan.
Our campaign centered around a common scenario: adult children still living with their parents, highlighting the need for both generations to embrace independence. The tagline, “Ore Mama” – Time to fly the nest?”, gently nudged these families towards the next chapter, while offering a practical solution: Tirana Bank’s Home Loan.
The campaign successfully connected with the target audience, driving a significant increase in Home Loan applications. Tirana Bank became the partner of choice for families navigating this important transition, proving that sometimes, a little nudge (and a great loan) is all it takes to fly the nest. #TiranaBank #HomeLoan #OreMama #FlyTheNest #Ogilvy