“From Rome to Podgorica, Athens to Istanbul, Vienna to New York – feel right at home.” That was the promise of Telekom’s “Roam Like Home” campaign, offering seamless connectivity across 34 countries. We didn’t just want users to roam; we wanted them to truly experience the world, connected as if they were in their own living rooms. And to make the experience even more seamless, we partnered with Airbnb, simplifying the process of finding the perfect home away from home. The campaign highlighted the freedom and peace of mind that comes with staying connected while exploring new cultures and creating unforgettable memories. “Roam Like Home” wasn’t just about staying in touch; it was about empowering users to connect with the world, effortlessly.