Telekom’s magenta Christmas energy pulsed through Albania, powered by a custom tune sung by the captivating Besa. The campaign followed a journey of warmth and sharing, as Telekom spread holiday cheer through gifts, joyful moments, and a series of vibrant activations. From festive parties to the gifting of custom Besa Christmas CDs in Telekom shops, the magenta spirit was infectious. The campaign transcended traditional advertising, becoming an experience that resonated with communities across the country. The result? A Christmas filled with magenta magic, lifting spirits and connecting hearts throughout Albania.