Childhood is a time of exploration, of pushing boundaries, of venturing into the unknown. But for parents, it’s also a time of worry. How do you nurture your child’s adventurous spirit while ensuring their safety? Telekom, in partnership with Ogilvy, presents One Family, a platform of connected services designed to give children the freedom to explore and parents the peace of mind they deserve. At the heart of this campaign is My Kid Watch, and its story is told through the lens of “Stand By Me.”
Our campaign film follows a group of friends as they embark on a thrilling adventure. Drawn by the allure of the unknown, they explore shadowy paths, hidden tunnels, and forbidden forests – places that spark their imaginations and test their courage. While the environment may seem daunting, these young explorers are never truly alone. They are connected, protected, and empowered by Telekom’s My Kid Watch.
“Stand By Me” isn’t just a tagline; it’s a promise. My Kid Watch allows parents to stand by their children, even when they’re not physically present. It’s about fostering independence while maintaining a vital connection, ensuring that exploration never comes at the cost of safety.
This integrated campaign extends beyond the screen, encompassing TV, radio, outdoor, digital communications, and innovative below-the-line activations. We’re blurring the lines between digital and physical experiences, creating interactive opportunities for families to connect and explore together. From augmented reality treasure hunts to in-store demonstrations, we’re bringing the One Family message to life.
One Family, connected by Telekom. My Kid Watch: Stand By Me.
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