We all have One Life. And Telekom Albania, with a communication campaign designed by Ogilvy, is making sure subscribers can live it to the fullest. In a saturated telecom market, standing out requires more than just connectivity. Enter “One Life,” a breakthrough platform integrating free health insurance and check-ups with Telekom Albania subscriptions. Recognizing the paramount importance of health and the challenges of accessing quality care, Telekom Albania partnered with the leading Albanian health institutions,Hygeia Hospital and American Hospital. Ogilvy’s multi-channel campaign (digital, traditional media, PR) brought One Life to market. Targeted ads, engaging content, and an intuitive online portal provided seamless access. TV and radio amplified the message, while influencer partnerships built credibility. The results? Boosted engagement, increased acquisition, and a strengthened position for Telekom Albania as a true partner in their subscribers’ lives. One Life isn’t just a service; it’s a promise of a healthier future. #OneLife #TelekomAlbania #Ogilvy