This Christmas, we turned the ubiquitous “cookie notification” into a delicious opportunity for connection. Leveraging the familiar website prompt, we offered visitors a chance to experience our Christmas spirit in a tangible way. Instead of simply accepting cookies for data, users could opt to receive our own Ogilvy Christmas cookie recipe, baked with love. Through a simple contact form, we shared our cherished recipe, allowing users to recreate the taste of Ogilvy Christmas in their own homes. This playful twist on a standard digital interaction transformed a mundane online experience into a moment of warmth and sharing. By connecting the digital “cookie” with a tangible, delicious treat, we fostered a sense of community and offered a genuine taste of our Christmas spirit, proving that even the smallest digital interactions can be transformed into meaningful connections. The campaign’s success was measured not just in recipe requests, but in the shared baking experiences and delicious moments it inspired. This Christmas, we shared more than just cookies; we shared the love.