Finally coming!
The reaction of our team when presented with the opportunity to work for this global Brand coming in Albania was the key message, feeling ,reaction ,excitement that we wanted to trigger to our audience!
With this as a set objective the international H&M team & us worked a fullscale strategy utilizing Influencers marketing , media activations and PR , digital and physical events , and as well supported H&M corporate team getting together ,work together and have good time together …
As a first activation ,a great selection of 8 fashionistas , actors, singers…journalists had a private style session at a president suite of Marriott Hotel the newest and biggest Hotel in Tirana. A digital to physical activation that reached a massive though relevant audience of … with shared and reshared and discussed content
Further to that, the main event of raising anticipation before the launch was the big VIP event at the King’s Palace, the most iconic and secluded, exclusive place to be in Albania. A place of style in absolute contrast with our modern take on things more than 90 VIP influencers were part of a great party of style and fashion !What a greater generated buzz for the Brand Store opening on a Friday morning …
Expectations were high…and absolutely reached …with thousands of people queuing to get into H&M first place to be !
35 thousand visited our Brand Store the first 3 days of the opening!
And ..IT IS FINALLY HERE!