Croissant belino…the real thing
Croissant is a such a treat…and an iconic French Identity delight.
As such a very difficult challenge to connect your brand and product with the French original !
And their inspiration kicked in…We created a character coming from the past of France, a count knowing the real croissant and how it “sounds” and at the end validating Belino as the real one!
A full brand launch starting with a full ATL campaign roll out including TV communications , digital ,OOH and radio to support our widespread National covering messaging was planned and executed.
The results were overwhelming in positioning Belino as the leader in a challenging snack market .
The concept created is the most well lived running for 7years and supporting its growing success!