ASSIST DIGITAL,A NEW DIGITAL WORLD OPENING
Assist Digital, aiming to carve its niche in the Albanian market as an international leader in technology and customer experience, collaborated with Ogilvy for a strategic and comprehensive 360-degree communications campaign. Targeting young digital and communication professionals and starters, the heart of the campaign was a TV commercial that captured the essence of diversity in talent and background. It conveyed a powerful message: everyone, irrespective of their diverse talents and backgrounds, is part and a reflection of the real and digital worlds, emphasizing the empowering message, “We are part of it! And now we can shape it!”
The strategy embraced a multi-channel approach to maximize reach and engagement. Alongside the pivotal TV commercial, the campaign integrated digital marketing across social media, email, and online ads, public relations to establish Assist Digital as a thought leader, and direct engagement through industry events and university campuses. This holistic approach ensured the message not only reached but also resonated with the target demographic.
Remarkably, the campaign’s success transcended the initial market, with the commercial being aired to support Assist Digital’s presence in Tunisia and Croatia, showcasing the universal appeal and strategic efficacy of the core message. A significant indicator of the campaign’s success is its durability; it continues to run strong more than two years after its launch, a rare achievement in the dynamic marketing landscape. This longevity not only highlights the campaign’s resonance with its audience but also underscores the lasting relevance of its empowering message.
The collaboration between Assist Digital and Ogilvy has set a precedent in the industry, illustrating the impact of innovative communication strategies in establishing a lasting market presence. Through a well-crafted message and strategic execution, the campaign has not only marked Assist Digital’s successful entry into the Albanian market but also showcased its potential to influence and inspire across borders and over time.
Key Visual
After the publication of an ATL campaign with a television spot, followed by citylight and billboards, the figures were impressive (the numbers of reactions to the publication of materials).
With the help of Assist Digital Albania, a new database of candidates is being provided to tailor them to job openings, while on the other hand, (x number) of young professionals are already pursuing an international career without leaving the country.
So, we ask you: Do you like communication?