ARENA CENTER, A NEW city ICON, a new brand
We all remember Qemal Stafa ,the old stadium of Tirana…this is just history now as a new iconic stadium is built in its place .And together a total new offered experience extending from the day-to-day sports events for the people of the capital. A new living daily experience upgrading their lives.
We were tasked to bring to life a new Brand for the shopping retail and more area of the newly built stadium . Create its name, its emblem ,message and promise delivering this new experience ,an out in the open shopping ,enjoying ,living and working experience.
The objective, to trigger and succeed in creating interest from partners ,Brands to be part of the newly established and unique retail and office space of
And a brand was born ARENA CENTER . a new Brand id focusing on the shape of the iconic architecture of the stadium its red and black colors and the message depicting that in such a place historic , at the center of Tirana and Albania, out of the ordinary in feeling and all together, moments of life get a different take, they are “Moments to remember”
A full brand launch starting with a full ATL campaign roll out including TV communications, digital, OOH and radio to support our widespread National covering messaging was planned and executed.
The results were overwhelming succeeding to 70% of lease success in just 6months further positioning Arena Center as the most eclectic and unique Tirana Center shopping and living experience place to be .
A city Icon was just born!