AMC launched the Smart Touch phone. Ogilvy’s challenge: connect “smart” and “touch.” Our insight: love requires both. Our campaign focused on expressing affection. A charming TV spot showcased a couple using the Smart Touch to enhance romantic gestures. Interactive social media encouraged “smart touch” stories. In-store promotions offered hands-on experiences. Result? The Smart Touch became synonymous with romance, exceeding sales targets. #AMCSmartTouch #ATouchOfSmartLove #Ogilvy