In a crowded market, AMC needed a way to shout about its simplified solutions. Enter the “Butchering Complexity” campaign: a hilarious prank video featuring an AMC sales rep disguised as a butcher, explaining offers using, well, butchering analogies. Confused customer reactions perfectly highlighted how refreshingly simple AMC is compared to the competition. The video’s humor, relatable analogies, and shareable soundbites fueled its virality, boosted by strategic social media integration. The result? AMC saw a surge in brand awareness, engagement, website traffic, and, most importantly, conversions. This unconventional approach proved that laughter is the best way to cut through the noise and deliver a clear message: AMC keeps it simple.