Remember a time before apps were everywhere? Before touchscreens were the norm? Back in the early days of the smartphone revolution, AMC introduced the Samsung Galaxy Y to the Albanian market, and Ogilvy was tasked with bringing this groundbreaking technology to life.
Our campaign didn’t need flashy effects or complex narratives. The Galaxy Y itself was the star. We focused on demonstrating the simplicity and intuitiveness of the touch screen and the exciting possibilities of Android apps, highlighting features that were then considered revolutionary.
The campaign, primarily driven by TV and in-store demonstrations, resonated with early adopters eager to embrace the future of mobile. The Galaxy Y, presented by AMC, became a symbol of innovation and progress, paving the way for the smartphone-saturated world we know today. #AMCSamsung #GalaxyY #SmartTouch #Android #Innovation #Ogilvy