Tough times? Need an answer now? AMC’s 3G had your back. “Cimi” wasn’t a person; it was the code, the name you dropped when things went south. Think of it as the key to unlocking any door. “I’m a friend of Cimi” became the ultimate life hack, a badge of honor in a world gone mobile. The message spread like wildfire, transforming a simple tagline into a cultural phenomenon. AMC 3G: Speed and connection when you needed it most. #AMC3G #FriendOfCimi #Ogilvy