Peach Flavors, the leading canned peach product from Naousa, Greece, boasts a global presence. Yet, DELKOF, the union of canned peach producers, recognized the strategic importance of its Mediterranean region, specifically the Albanian market. Entering this market required connecting with key stakeholders, showcasing Peach Flavors’ value beyond its global reputation. Ogilvy facilitated this connection.
Our strategy centered on a bespoke event at the Marriott Tirana, designed to inform, engage, and connect key players, including distributors, retail chains, importers, and—crucially—Albanian authorities and representatives from the Greek Embassy, demonstrating strong bilateral support.
The event offered a multi-sensory experience: data-driven presentations by DELKOF, a bespoke Peach Flavors-inspired menu curated by the Marriott chef, and ample networking opportunities. The following day featured market visits and one-on-one meetings, solidifying partnerships. The initiative culminated in Peach Flavors supporting a donation to the Orthodox Church’s charitable efforts, demonstrating community commitment.
This integrated approach successfully launched Peach Flavors, fostering long-term partnerships and sustainable growth within the Mediterranean region. #PeachFlavors #DELKOF #Ogilvy #MediterraneanConnections #Albania #SocialResponsibility #GreeceAlbania