SPAR, Albania’s leading grocery retailer, sought to elevate its brand communication beyond transactional messaging, focusing on purpose and commitment to its customers. Their 8th anniversary provided the perfect platform. Ogilvy’s challenge: translate this dedication into a compelling campaign.
Our solution, “8 & Beyond,” linked the anniversary with the infinity symbol, visually representing SPAR’s enduring promise of service. This core concept fueled a series of activations, spearheaded by a massive TV campaign and supported by a robust digital presence (OOH, social media, and GDN). The campaign showcased SPAR’s team as “champions” dedicated to delivering the best for their customers.
The campaign culminated in a high-impact lottery, with the grand prize – a Mercedes-Benz – and other awards presented live on Albania’s top-rated Sunday TV show with Ardit. This peak moment generated immense excitement and engagement, amplifying the “8 & Beyond” message and solidifying SPAR’s position as a trusted partner committed to quality and service. #SPARAlbania #8AndBeyond #Ogilvy #Retail #Commitment #Community